Welcome to FINANCE SEO AUDITS

Professional SEO Audits for Websites in the Finance Industry

When it comes to the highly competitive finance industry, staying ahead online requires more than basic SEO. Our Finance SEO Audits are designed to specifically address the unique challenges and regulatory requirements faced by financial institutions. Whether you're a mortgage lender, investment firm, or fintech startup, our audit provides a detailed, actionable roadmap to improve organic visibility, drive quality traffic, and boost conversion rates. Our audit focuses on core elements crucial for finance websites—authoritativeness, trust, and compliance—ensuring your site meets industry standards while dominating search engine rankings. From technical health and on-page SEO to advanced keyword research and competitor analysis, we leave no stone unturned.
finance seo audit

Finance SEO Audit

Our Finance SEO Audits are engineered for financial websites, providing insights that help you stay ahead in a competitive landscape. These audits go beyond generic SEO checklists, focusing on finance-specific features:

  • Regulatory Compliance Checks: Ensure that your website meets to the latest industry regulations (e.g., FINRA, SEC compliance).
  • Trust and Authority Signals: Auditing key E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness) elements specific to finance sites, ensuring that your content is reliable for both users and search engines.
  • Competitive Analysis: In-depth benchmarking against top-performing competitors in the finance industry, uncovering areas where you can outrank them.
  • Technical Optimization: Identifying issues with site speed, mobile performance, and security (such as HTTPS), which are critical for financial websites handling sensitive user data.
  • Content Strategy: Tailored keyword research and content audit to ensure your site addresses user intent while covering high-value finance terms, helping you capture the right audience.

How It Works & What You Will Get

Our finance SEO audits follow a structured approach designed to provide you with clear, actionable insights:

  1. Discovery & Objectives Setting: We begin with a deep dive into your business goals, current performance, and challenges.
  2. Comprehensive Website Crawl: We will audit your website to find critical technical issues and factors.
  3. Keyword & Competitor Analysis: Get helpful insights,  how your competitors are driving organic traffic and the keywords they are ranking for.
  4. Content Review: Evaluate your existing content to ensure it’s fulfill the user intent or financial regulations and optimized for search engines.
  5. Audit Report Delivery: Receive a detailed, easy-to-understand report with helpful insight and recommendations that will help you to grow organically.
  6. Q&A Consultation: Once you’ve reviewed the audit, we offer a follow-up session to answer any questions and clarify the next steps.

Who is this Audit for?

  • Financial institutions (banks, lenders, credit unions)
  • Fintech companies and startups fail to gain traffic
  • Wealth management firms that suffer from stagnancy
  • Investment platforms and advisors – Building Forward SEO Strategy
  • Insurance providers – that want to increase sales/inquiries/Customers
  • Mortgage brokers – Hit by Google Core Update 

If you’re struggling with organic visibility, high competition, or complex compliance requirements, our Finance SEO Audit is designed for you.

If you have any query related to it, so you can contact us via WhatsApp or Emai support info@seoaudits.us

Bespoke Finance SEO Analysis

Every audit is bespoke, tailored specifically to your niche within the financial sector. Whether you are a niche mortgage provider or a large investment firm, we fine-tune the audit based on your business size, target audience, and market conditions.

Unlike other SEO audit suppliers who give you audits that are generated automatically from third-party tools such as Semrush, Ahrefs, site bulb, etc. we don’t give you screenshots related to crawl issues or technical issues, but we use Google Search Console (GSC) to find out why your site loss ranking or lack gain of results after detail analysis.

We will evaluate your site deeply and analyze several factors like Content strategy, is your content is helpful for the end users or not?, analyze the link strategy, website structure and hierarchy, analyze target keyword performance, and much more.

bespoke finance seo analysis
finance seo deliverables

What Deliverables Will You Receive?

  • 1 Google slide SEO audits or PDF Format
  • Master Google Sheets with tabbed analysis
  • Query analysis sheet
  • Detailed Summary
  • Recommendations

If you want to get any additional thing, please let us know at the checkout page!

How Long Will Your Audit Take?

Typically, the Finance SEO Audit will take 3-4 weeks to complete, depending on the complexity or size of the website. During this time, we dive into all aspects of your site to ensure nothing is overlooked.

We will provide you with a bespoke audit after the detailed analysis with proper recommendations and helpful insight that will help you to grow organically on the Google SERP.

how long will your audit take

The SEO Audit will contain:

  • Full search console review (last 16 months / 6 months comparison)
  • Review of URLS / URL Structure / Clustering
  • Low-Quality Content Audits
  • Cannibalisation Audit
  • CTR Audit
  • Keyword Opportunity
  • Technical Review
  • On-Page SEO Recommendations
  • Content Strategy & Gap Analysis
  • Backlink Profile Review
  • Competitor Analysis
  • Regulatory Compliance Checks
  • User Experience (UX) and Conversion Optimization Suggestions
Analysis/IncludesTypeFinance SEO Audits
Initial Search Console AnalysisSite DataY
Search Console Segmented Query AnalysisKeyword DataY
Keyword/Query Trajectory AnalysisKeyword DataY
Page Level Query Performance AnalysisKeyword DataY
Search Console Device Based Non Brand Query/Impression AnalysisDevice DataY
Competitor SERP Performance Over TimeCompetitor DataY
Website Index AnalysisSite DataY
Supplemental / Omitted Result AnalysisSite DataY
Cannibalisation AuditContent DataY
Initial Site Content AuditContent DataY
Low Quality Content AuditContent DataY
Duplicate & Cannibalising Content EvaluationContent DataY
Query to Landing Page Relevancy AlignmentContent DataY
Site URL Architecture AnalysisSite DataY
URL Consistency EvaluationSite DataY
Search Console Coverage EvaluationSite DataY
Full Tag Evaluation (Canonicals, HREFLANG et.c)Site DataY
Title Performance (CTR) / Title RewritesSite DataY
Landing Page Construction (Template Evaluation)Site DataY
Site Crawl & Reported Header CodesSite DataY
Meta Description EvaluationSite DataY
Re-Direction & Re-Direct ChainsSite DataY
Internal Linking AuditSite DataY
Page Accessibility Element ReviewSite DataY
Use of Headings & Content Relation EvaluationSite DataY
Site Navigation & Footer EvaluationSite DataY
Domain Trust Factors ReviewLink DataY
Sub Domain EvaluationLink DataY
Link Audit (Full Referring Domain Review)Site DataY
Anchor Text AuditLink DataY
Link Performance Over Time & DistributionLink DataY
Link Spam ReviewLink DataY
Competitor Link Performance EvaluationLink DataY
Page Experience / Core Web Vitals ReviewSite DataY
Google Tag ChecksSite DataY
Google Analytics Initial AuditSite DataY
Overall SEO Performance SummarySite DataY
Primary & Secondary Impression AuditKeyword DataY
Aggregated Query / Click to Query Vol AnalysisKeyword DataY
Query Intent to Landing Page EvaluationContent DataY
Competitor Site Content EvaluationContent DataY
Topical Clustering AnalysisContent DataY
Search Console Link Evaluation (Internal)Link DataY
Search Console Link Evaluation (External)Link DataY
Other Known Brand Based Domain EvaluationSite DataY
Above the Fold vs Centre Fold vs Low Fold Content EvaluationContent DataY
Site Behaviour Flow AnalysisSite DataY
Segmented Site Behaviour Flow AnalysisSite DataY
SEO Priority Resolution ListStrategy DataY
Guided RecommendationsStrategy DataY
Aggregated Query / Click to Query Vol AnalysisKeyword DataY
Primary & Secondary Impression AuditKeyword DataY
Competitor Site Content EvaluationContent DataY
Topical Clustering AnalysisContent DataY
Query Intent to Landing Page EvaluationContent DataY
Search Console Link Evaluation (Internal)Link DataY
Search Console Link Evaluation (External)Link DataY
Above the Fold vs Centre Fold vs Low Fold Content EvaluationContent DataY
Site Behaviour Flow AnalysisSite DataY
Other Known Brand Based Domain EvaluationSite DataY
Segmented Site Behaviour Flow AnalysisSite DataY
SEO Priority Resolution ListStrategy DataY
Guided RecommendationsStrategy DataY
SERP Analysis (SERP Changes Over Time)SERP AnalysisY
Wayback Analysis & Site ReviewSite DataY
Competitor Wayback Analysis & Site ReviewCompetitor DataY
NLP Topical AnalysisContent DataY
Search Console Reported Link Audit (vs Third Party)Link DataY
Link Equity Distribution Evaluation (Internal vs. External)Link DataY
Tiered Link AuditLink DataY
SERP Aggregated Link Power AuditLink DataY
Historic Penalty Checks / ReviewsSERP DataY
Google Update & Query Coverage ReviewSERP DataY
Landing Page Engagement Factors (LPEF)Site DataY
Content Strategy / Support GuidanceContent DataY
Link Building & Digital PR RecommendationsStrategy DataY
Advanced Site Content AuditContent DataY
SERP Analysis (SERP Changes Over Time)SERP AnalysisY
Scrolll & Interaction Mapping (Evaluation or Guidance)Site DataY
SERP / User Behaviour POGO AnalysisSite DataY
SEO Testing Model RecommendationsStrategy DataY
Secondary INLINKS Content EvaluationContent DataY
Striking Distance OpportunitiesSite DataY
Content Strategy (New Content, Revamp, Striking Distance)Content DataY

What Value Does This Audit Offer?

Our Finance audit has saved thousands of dollars $5000 – $20,000 of businesses by helping to change SEO Strategies, improve SEO efforts, and remove the unnecessary things that waste the crawl budget and produce many technical issues.

  • Improve Organic Visibility: By optimizing your site for relevant keywords in the finance industry, you’ll attract more qualified traffic.
  • Boost Authority & Trust: Establish your site as a credible, authoritative source in the finance sector.
  • Enhance User Experience: Provide a seamless user experience that drives conversions while complying with industry standards.
  • Outperform Competitors: Learn from what the top competitors in your space are doing and find opportunities to outperform them.

You will get some other benefits such as:

     1. Save Time and Money

  1. Get a full review of your SEO efforts – Whether to continue them

     

  2. Get a new, valuable strategy that will  help you to grow
finance audit offers

Testimonial

Client Feedback & Reviews

Client Case Study

  1. Mortgage Firm (Recovered 25% Lost Rankings): Through a focused technical audit and on-page SEO improvements, this client saw a 25% recovery in rankings within 3 months.
  2. Fintech Startup (Achieved 40% Growth in Organic Traffic): A targeted keyword and content strategy helped increase their organic traffic by 40%.
  3. Wealth Management Firm (Reduced Bounce Rate by 20%): Enhancements in site speed and UX led to a significant drop in bounce rate.
  4. Investment Advisory (Increased Lead Conversions by 30%): Our content strategy helped them optimize high-intent pages, resulting in more client inquiries.
  5. Credit Union (Ranked #1 for Local Keywords): Leveraging local SEO, we positioned them at the top of SERPs for high-value local search terms.
  6. Insurance Broker (Increased Mobile Traffic by 50%): Mobile optimization efforts resulted in a substantial increase in mobile visitors.
finance audit online

Why are these audits so much more expensive than other SEO audits online?

Our Finance SEO Audits are not generic, cookie-cutter reports. They are customized for the finance sector, requiring expertise in regulatory compliance, keyword competitiveness, and data security. The complexity of analyzing financial websites means we devote significant time and expertise to deliver real, impactful results. This depth of analysis is what differentiates us and justifies the higher cost.

We don’t use any third-party tools to generate automated audit reports like Semrush, Ahrefs, sitebulb, etc. We provide you with a bespoke audit after the detailed analysis of GSC data and prepared well well-researched audit with helpful insight and recommendations that will help you to grow organically on the Google SERP and enhance the conversion rate.

What Financial Sectors Do We Cover?

We cover a wide range of financial sectors, including:

  1. Banking and lending
  2. Fintech and cryptocurrency
  3. Wealth management and financial advisory
  4. Insurance (life, health, and property)
  5. Mortgage and refinancing
  6. Investment platforms and mutual funds
  7. Hedge Funds
  8. Commodities
  9. Capital Market
  10. Asset Management
  11. Derivatives & Equity
  12. And much more etc.
finance audit ranking

Can These SEO Audits Be Used To Recover Website Traffic / Lost Rankings?

Yes, our Finance SEO Audits are highly effective for sites that have lost rankings or traffic due to algorithm updates, technical issues, or penalties because it is a complex niche and often seen unexpected Search result swings during Google core updates.

 Due to the Complexity of the Financial service sector and some independent factors around Your Money Your Life (YMYL), E-E-A-T (Experience, Expertise, Authority, and Trust), and some other financial factors, it is easy for finance sites to lose ranking or traffic quickly.  We provide a tailored recovery plan aimed at reversing losses and regaining visibility.

It is very important for the finance website to ensure compliant for the user intent and user engagement perspective. Ensure that the website fulfills the Content coverage properly, builds user trust, and also maintains a digital presence.

finance seo support

What SEO After-Support Exists?

We offer ongoing SEO support packages, including technical SEO fixes, content updates, and monthly performance reviews. If you require assistance after the audit, we have a team ready to help implement the recommendations.

We can provide SEO Consultancy and implementations that must cover all site factors from the creations and provide high-quality Financial Digital PR, YMYL or E-E-A-T financial content Coverage and finance-based links, etc.

Frequently Asked Questions

Absolutely! Through our audit, we will identify the root cause of your ranking losses and offer targeted solutions to recover lost ground.

Yes, technical SEO is a key part of our Finance SEO Audits. We look at site speed, mobile performance, security, and more.

Yes, we offer post-audit implementation services to help you fix any technical, on-page, or content-related issues that arise from the audit.